Client: Drug Information Association Challenge: Urgent transition from a physical event to a fully virtual conference while ensuring seamless content delivery and engagement Solution: End-to-end digital workflow for submission, hosting, and dissemination of posters and video presentations Impact: 100% public poster submissions 50% of posters included video presentations 1,200+ interactions across conference content Successfully launched a fully virtual conference within a compressed timeline
The Challenge
The Drug Information Association needed to transform its flagship DIA Europe 2020 conference into a fully virtual event within a short timeframe.
This shift introduced several operational and experience-related challenges:
Rapid digitization of all conference content, including posters and presentations
Ensuring a seamless submission and hosting experience for authors
Creating an engaging environment for delegates in a fully virtual format
Delivering a platform that was intuitive and quick to adopt for a global audience
Despite prior experience with hybrid formats, this was DIA’s first fully virtual conference, requiring a solution that could balance speed, scale, and usability.
The Solution
A comprehensive digital conference content workflow was deployed to manage the entire lifecycle of submissions, presentations, and engagement.
The solution enabled DIA to deliver a cohesive and interactive virtual experience within a tight timeline.
End-to-End Content Workflow Management: Handled submission, review, and publishing of posters and presentations through a structured, centralized system.
Integrated Video Presentation Layer: Enabled authors to upload pre-recorded video presentations alongside posters, adding depth and context to their research.
Centralized Poster Gallery: Created a dedicated digital repository for all conference content, accessible to attendees during and after the event.
Operational Support & Communication: Managed submission communications, timelines, and support queries, reducing administrative burden on the DIA team.
Impact Delivered
The implementation enabled DIA to successfully execute a fully virtual conference while maintaining strong engagement and adoption.
Achieved 100% public poster participation, maximizing research visibility
Saw 50% of authors adopt video presentations, enhancing content richness
Recorded 1,200+ attendee interactions, reflecting active engagement
Delivered a seamless virtual conference experience within a compressed timeline
Extended the accessibility and lifespan of conference content beyond the event
Enabled a more flexible and user-friendly experience for global participants
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