Frankfurt Book Fair 2022

19th - 23rd October 2022

19th - 23rd October 2022

Many in the scholarly and academic publishing industry see themselves as ‘content intermediaries’ rather than data driven “product” companies. Publishers need to pay attention to the data behind the author submissions, publishing workflows and hosting providers. Some of these are …

o   How to manage (across vendors and partners), and utilize the data that is central in their business?

o   How to analyze that data and serve it up to a new type of customer, one that expects digital, personalized products as standard?

Today data availability is not the issue, but a wholistic view of all the stages of the publishing process which generate data and the possible ‘insights that can be garnered ‘is the issue. Editorial teams within smaller publishers lack this insight which can cripple their editorial strategy and deployment of funds, leading to lower ROI.

Meet MC at FBF on how AI based data driven solutions for society and academic publishers can improve your ROI .

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